FOR IMMEDIATE RELEASE

Guillermo Alvarez Joins League of Fat Bastards (LOFB) as Sales Manager for Texas

August 20, 2024 – The League of Fat Bastards, a premium cigar brand known for its bold and distinctive company mission and quality cigars, is pleased to announce the appointment of  Guillermo Alvarez as the new Sales Manager for the state of Texas. Guillermo brings a wealth of experience in the cigar industry, having held key roles at leading companies such as Visol Products, Kristoff Cigars, and Casa Turrent.

In his new role, Alvarez will be responsible for expanding the brand’s presence and strengthening relationships with retailers across Texas, one of the most important markets for premium cigars in the United States. His deep understanding of the industry and his proven track record in sales and marketing make him an ideal fit for this position.

Guillermo’s career in the cigar industry began as a Cigar Sales Representative for Casa Turrent, where he quickly distinguished himself with his dedication to customer satisfaction and his ability to drive sales growth. He later joined Kristoff Cigars, further honing his skills and gaining valuable insights into the preferences of cigar aficionados. Most recently, Guillermo served as the Director of Sales and Marketing at Visol Products, where he successfully led initiatives to expand the company’s market share and enhance its brand visibility in the cigar accessory business.

“We are thrilled to welcome Guillermo to the League of Fat Bastards family,” said Adam Levine, Proud Founder of League of Fat Bastards. “His extensive experience and passion for the cigar industry align perfectly with our commitment to supporting Men’s Mental Health through fantastic cigars. We are confident that Guillermo will be key in driving our continued growth in Texas.”

Guillermo Alvarez added, “I am excited to join the League of Fat Bastards, a brand that stands out for its unique mission and dedication to quality. I look forward to working with our retail partners to bring these exceptional cigars to more customers across Texas.”

For more information, please contact:

Theo McCoy
Marketing and Digital Communications Manager, League of Fat Bastards
LOFB International LLC
theo@lovelofb.com
+61-421-129-223

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About League of Fat Bastards

League of Fat Bastards Cigars is dedicated to crafting high-quality cigars and making a positive impact dedicating 40% of net profits to supporting Men’s Mental Health.. With a focus on creating exceptional products the company strives to enhance lives through both their premium offerings and philanthropic efforts. To find out more about LOFB cigars, please visit www.lofbcigars.com.