FOR IMMEDIATE RELEASE – AUTHORISED BY LOFB INTERNATIONAL LLC

LOFB Unveils Strategic Growth Plans with Leadership Shift and
New Product Launch – Non Alcoholic Beer!

8 February 2025 – LOFB International’s global CEO, President & Founder Mr Adam Levine, today announces that Mr Rob Maneson, has decided to resign from his role of Presidents USA and Americas.

In the period that Rob has been with LOFB, he has worked with the team to help build our distribution and overseen the expansion from our Serie L to our Serie O lines and assisted in setting LOFB up for further growth.

We thank him for his efforts during his tenure and of course wish him well for his future endeavours, wherever they may be.

Given the exciting new product launches we are embarking on in our tabac vertical (with a Serie F and a very exciting female-focused puro being launched at PCA), Adam has been and is now taking a much more hands on direct role to turbocharge our growth and is now spending more time in the USA and Asia regions.

Adam’s more direct role also coincides with LOFB’s planned strategic move into our second vertical LOFB Zero – which is a new to market Premium Non-Alcoholic Beer range in the form of a Hazy IPA and a Pilsner – which will be launched to cigar retailer clients, and a broader market in the first quarter of this year. Details can be found here LOFB NA Beer.

Along with this growth, LOFB is hiring 3-4 new sales relationship managers that will service clients in key regions and will manage the sale of both our expanding cigar lines and our innovative new to market NA Beer. New senior hires are imminent in the new LOFB Zero vertical and will be announced in due course.

LOFB is also establishing, in partnership with a world leading customer management team based in Latin America, an outbound appointment and relationship management service, to more efficiently service our existing and new retailers.

The LOFB NA Beer offering is the first of any cigar company in the world. It provides retailers with a unique bundling opportunity and product offering to clients “on premise” as they do not need to have a liquor license to sell this high margin offering.

All of these exciting developments are driven in furtherance of our core mission of making a positive impact on men’s mental health globally and will further grow our 40% give back of net profits of the LOFB companies to organisations like www.bouldercrest.org with whom we partner in the USA.

For further details or information, please contact:

Mr Adam Levine
Global CEO, President and Founder
LOFB International LLC

Email: adam@rockwellgroup.com.au
USA: +1 302 898 9141
Asia: +61 414 349 499